A natural relationship builder and business accelerator, Janet Waring is a strategic marketing leader with a focus on data-driven solutions and brand cultivation. As Vice President, Janet brings more than 20 years of marketing, strategy and business development experience to Model B. Janet’s work creates dynamic digital campaigns that generate measurable results, surpass expectations, and positively impact client revenue.
In her free time, Janet enjoys sharing her knowledge and experience to mentor and educate others. Janet is an official member of the Forbes Business Development Council where she a contributing author and is often featured on their expert panel. She has also been featured in The Pulse of GovCon, Association Trends and other publications. She is a certified Google Partner, offering insight and advice to small businesses on Google AdWords and Google Analytics by holding educational workshops. Additionally, Janet is a member of Women in Technology and is on the Industry Advisory Group supporting Indigenous tourism and related issues.
Previously, Janet was responsible for business growth and marketing development at Ironistic, an integrated marketing and website development consultancy. A natural entrepreneur, Janet developed additional revenue streams and led strategic digital marketing and sales efforts which contributed to the company doubling in size and tripling their revenues. Prior to Ironistic, Janet worked as Director of Business Development and Marketing at ArtForm Business Solutions, where she was the architect behind ArtForm’s Internet Media and Marketing Division, increasing revenue for the organization by over 90 percent.
A purveyor of client confidence and trust, Janet is widely recognized for her ability to understand and execute client needs when they themselves may not even know what they need. Janet emphasizes relationship building, ensuring her ability to serve as a strategic consultant and guiding partner for her clients.
A mother of six with a passion for the outdoors, Janet resides in Rockville, MD.