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professors

Chris Parente

Storyteller, Communication Strategist with B2G technology companies

In my career I’ve experienced first hand dramatic changes in communication technology.I was the marketing director at the Cellular Telecommunications Internet Association (CTIA) during the explosive industry growth that followed the 1996 Telecom Act.  Later I served as vice president of corporate communications at Advertising.com, the company that invented pay-per-click online advertising. In 2004 the company was purchased by AOL/Time Warner for $435 billion. I also served as senior communications manager at VeriSign, the operator of the .com and .net TLD extensions. I’ve worked on both the corporate and agency side of the fence.   There has never been a better time for companies to tell their own story, put that story directly in front of their target audience and prospects and empirically track how that effort is performing. It involves not just using new tools but also adopting a new outlook and culture. I help clients move from interruption marketing to conversational marketing.  I practice what I preach. I’ve written and published articles on these issues for over eight years. I’ve maintained my own personal site since 2008. My work has appeared in MarketingProfs, E-Commerce News, CommPro.biz and Social Media Today. I publish a monthly column for WashingtonExec.com, and served on the marketing committee of the Association for Corporate Growth, National Chapter.  I  hold degrees from the University of Connecticut and The American University in Washington, D.C. StoryTech Consulting LLC is based in Alexandria, Virginia.

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