Mentor Protégé Program
Unlocking career potential for tomorrow’s leaders
Enabling government marketers to move beyond who they are right now to whom they can become in the future.
Are you new to marketing to the U.S. Public Sector Government? Are you just a few years out of college or making a career change? Are you dealing with new performance and measurement structures such as reporting to public sector sales leadership or owning a budget for the first time? If you answered yes to any of these questions you will benefit as a Protégé, designed to help you unlock your career potential.
Do you have several years of government marketing experience? Do you want to give back to your government marketing community? Do you have expertise on how to execute successful marketing campaigns? If you answered yes to any of these questions we invite you to be a Mentor and start giving back today by helping a Protégé be the best they can be in their government marketing career.
Government Marketing University will be launching our 2019 Fall Mentor Protégé Program as a six-part, face-to-face series.
- Pairings of Mentors and Proteges based on skills and performance goals
- Each face-to-face session will take place in person once per month for 5 months in the VA/DC area (lunch provided)
- Format includes 1:1 setting, group activity, and networking time with all participants
- Mentor/Protégé will set their schedules for 1:1 meetings based on specific project/goals set at the beginning of the program
NEW THIS YEAR!
Get to know more about the program and how you can participate at our December 17th Happy Hour. You’ll enjoy cocktails and appetizers as you get to know one another, discuss goals and objectives, and find your potential pairings. We’ll also present a full overview of the new five-month mentor protégé program. Exact time and location coming soon!
- January 14, 2020
- February 11, 2020
- March 11, 2020
- April 14, 2020
- May 19, 2020
Apply today to unlock your career potential
Prior to the start of the program, prospective mentors and proteges will be invited to attend a “get to know you” network session. Mentors and proteges will be matched based on alignment of mentor expertise to protégé goals as well as feedback from the networking event. Prior to the first meet-up, proteges will be asked to provide a detailed description of a specific project they would like their mentor’s help with during the six-month duration.
GMarkU’s Mentor Protege Program is open to public sector marketers. We welcome vendors to participate as sponsors. Please contact [email protected] for more information.
Mentor Program Chairs
Vertical Marketing Manager, Detection at FLIR Systems
Over the past four years, LaRel has developed programs to drive pipeline, customer expansion and partner affinity for federal extended sales organizations. While she specializes in event management – including everything from strategy, vendor relationship and content development for field, industry and online programs, she recently shifted her focus to sales enablement and digital marketing to support the government and defense business unit at FLIR.
LaRel resides in Maryland and is a graduate of Louisiana State University. She is also the co-chair of Government Marketing University’s mentor/protégé program. In her downtime, she binges way too many movies and takes different types of textile art classes – most recently spending a week in central Pennsylvania learning to weave on a floor loom.
Public Sector Partner Marketing Manager at Cisco
As Public Sector Partner Marketing Manager, Tasha Klares is responsible for the Cisco Public Sector Channel Marketing strategy, managing relationships with the U.S. Public Sector sales leadership in both Federal and SLED segments, and operating under the America’s Growth Marketing organization. Prior to Cisco, Tasha worked as Marketing Director at Force 3, a large federal technology partner where she managed the company’s brand strategy, demand generation efforts, and guided all strategic communications, digital marketing, and events. In 2015, Tasha was recognized as one of CRN’s Women of the Channel for her leadership in launching an entirely new brand for her organization, establishing its position as a thought leader and facilitating organizational change in order to meet the continuously evolving needs of its customers. Tasha continues to bring innovation to the Public Sector market by creating marketing programs to further the mission of using technology to create a world of possibilities.
In addition to her current role, Tasha sits on a board as Marketing Technology Advisor for a content marketing firm. She participates in Government Marketing University’s mentorship program, and has spoken at technology industry events, including Channel Partners CPExpo. Tasha considers taking the time to give back a life imperative, so she also participates in a variety of charitable endeavors. She received her bachelor’s degree and graphic design specialization from the University of Maryland Baltimore County – go retrievers!
Tasha lives in Annapolis MD, with her husband, Chris and chocolate lab, Hank. She loves to be on the water and is a huge Washington Nationals baseball fan (way before they were World Series Champions) and big advocate for women in STEM.