Government Marketing University Announces Sponsors for Annual GAIN Conference

Government Marketing University (GMarkU), a community-based organization committed to advancing public sector marketing through knowledge sharing and skills development, is proud to announce Tech Data as the Premier Sponsor for its fourth annual GAIN Conference More >

Government Marketing University Announces Speakers for Annual GAIN Conference

Government Marketing University (GMarkU) today announced speaker and sponsor details for its fourth annual GAIN Conference on November 12, 2019 More >

Nominations Open for Government Marketing University’s 2019 GAINER Government Marketing Awards

Government Marketing University (GMarkU) is currently accepting nominations for the 2019 GAINER Awards, which celebrate the top individuals in government marketing from across the U.S. public sector. Nominations for the 2019 awards will close on September 20, 2019. More >

Government Marketing University Merges with Marketing Mavens Extending Reach of Government Market

Government Marketing University (GMarkU) announces the merger with Marketing Mavens, a peer networking group for senior marketers working in the government IT field. As part of GMarkU's Communities of Interest, this merger significantly increases the resources, networking opportunities and knowledge made available to members of Marketing Mavens....More >

Government Marketing University to Host Market Chat on Government Distributors on Federal News Radio

Government Marketing University (GMarkU), an innovative and collaborative learning platform for government marketing, will host a Market Chat episode featuring leaders from ImmixGroup/Arrow, Tech Data and DLT to discuss how companies can best partner with government distributors. The episode will air on Thursday, May 30, 2019 at noon E.T. on Federal News Radio, (WFED, 1500 AM)....More >

Government Marketing University Announces Open Registration for Fourth Annual GAIN Conference

Government Marketing University (GMarkU) today announced the opening of registration for the 2019 GAIN Conference, the world's largest gathering of government marketers, that will take place on Tuesday, November 12, 2019, at Fairview Park Marriott in Falls Church, Virginia.....More > 

GMarkU and Market Connections to Host Webinar on Federal Marketing Best Practices for Events

Government Marketing University (GMarkU), an innovative and collaborative learning platform for government marketing, and Market Connections recently partnered to conduct a PulsePoll™ of federal IT decision makers to understand the type of events they attend and a roundtable of seasoned federal marketers to learn about the challenges they face when it comes to events.....More > 

Government Marketing University’s 3rd Annual GAIN Conference – The PREMIER Government Marketing Conference

Over 300 Government Marketers (GAINER’s) attended GAIN 2018, the premier event focused on the government marketing community....More > 

Outcome Studio Podcast: Marketing IT to Government and Public Sector in the Digital Age with Lou Anne Brossman

New to government marketing? We talk about the specifics of government marketing, blending traditional with digital, and how to message and distribute that message to government buyers. Our guest, Lou Anne Brossman, has over 30 years of public sector government marketing leadership experience....More >

Government Marketing University and American Marketing Association Washington, D.C., Chapter Expand Partnership

Government Marketing University (GMarkU), an innovative, collaborative community-based organization committed to knowledge sharing and skills development in the field of public sector marketing, today announced an expanded partnership with American Marketing Association Washington, D.C. Chapter (AMADC) to increase skills-based training, cross-promote events and drive marketing community networking opportunities...More >

Podcast with Government Marketing University Founder Lou Anne Brossman

GovTransformers: Today we feature Lou Anne Brossman, president and founder of Government Marketing University (GMarkU). Lou Anne is a true GovTransformer on the marketing side of the fence. Lou Anne is a “go-to” resource for many of the firms helping to modernize government IT, and she has built GMarkU into a compelling resource for ongoing marketing education...More >

Government Marketing University Partners with Sage Communications as its Public Relations and Social Media Agency of Record

Government Marketing University (GMarkU), an innovative, collaborative community-based organization committed to knowledge sharing and skills development in the field of public sector marketing, today announced its partnership with Sage Communications to support the organization’s unique mission to advance and educate the U.S. Public Sector marketing community...More >

The Scott King Show: How to Market to the Government – Lou Anne Brossman

In this episode, Lou Anne talks to me about how to market to the Government and challenges marketers face on budget, content and misaligned expectations...More >

GMarkU in the News!

“The more things change…”.  This week on Amtower Off Center, host Mark Amtower celebrates starting his 12th year on Federal News Radio with two industry marketing veterans, Lou Anne Brossman and Anne Marie Clark of Government Marketing University.  The show’s theme, “The more things change…” addresses several facets of marketing to the government, including...More >

Government Marketing Univeristy’s 2nd Annual GAIN Conference – The PREMIER Government Marketing Conference

Over 250 Government Marketers (GAINER’s) attended GAIN 2017, the premier event focused on the government marketing community.

GMarkU in the News! – The Good, the Bad, and the Better: A Review of the 2017 GAIN Conference

GAIN pulled it off in 2017.  The event will return next year.  Bigger.  Better.  More valuable.  And, guess what?  Even though I despise most conferences I’ll be back too.  GAIN is a must attend...More >  

GMarkU in the News! -The Inside Scoop on GAIN 2017 from Government Marketing University

In the following L&R Communications interview, Government Marketing University Founder and President Lou Anne Brossman, and Ginger Kessler, Director Government Marketing at Brocade, discuss what will be happening at GAIN 2017, and much more....More >  

Government Marketing University and the American Marketing Association’s Washington, D.C., Chapter (AMADC) Strike Partnership to Serve Marketing Professionals

Government Marketing University (GMarkU), a training and career development platform serving government marketplace professionals, today announced a strategic partnership with the Washington, D.C., chapter of the American Marketing Association (AMADC)...More >

Government Marketing University Launches “The Federal View”

The Federal View podcast series offers commentary and insights from our Ambassador’s, who are all former government trailblazers who served in senior leadership roles. During these podcasts our Ambassadors look behind the “IT” hype and candidly discuss how they would prioritize their time and their budgets today. Listen to this podcast series to hear the federal view from behind the scenes on current headlines and hot topics that will help you in your marketing and sales efforts to the federal government...More >

Government Marketing Univeristy Launches GAIN 2016 – The PREMIER Government Marketing Conference

Over 200 Government Marketers (GAINER’s) attended GAIN 2016, the premier event focused on the government marketing community. Attendees received training certifications in several areas including Government Personas; Agency Based Marketing; Federal System Integrator Marketing; Public Affairs Collaboration; DOD & Intel Marketing and State & Local Marketing.

GAIN 2016 Provides Insights for 2017 B2G Marketing Efforts

Marketing to the federal government is different from marketing to any other industry. Often government marketers must take the nuggets they can from B2B marketing conferences or resources, then figure out how to make them fit with the realities of marketing to the government.  That is, unless they attend the GAIN conference, a two-day event focused entirely on the government marketing community. The GAIN 2016 conference is Sept. 22 and 23 at the National Conference Center in Leesburg, Va., timed to arm government marketers with actionable intelligence as they begin their 2017 strategic marketing planning.

 “A Category All Its Own:” An Interview with Government Marketing University’s Lou Anne Brossman

When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this better than Lou Anne Brossman, founder of Government Marketing University (GMarkU). I had a chance to speak with her recently to learn more about GMarkU’s upcoming GAIN (Grow, Accelerate, Innovate, Network) 2016 conference, scheduled for September 22-23, 2016, in Leesburg, VA....More >

GMarkU Launches Market Chat LIVE! – Extending the Market Chat! Federal News Radio Program into an In-person Breakfast Series

Our inaugural Market Chat LIVE! breakfast program that promotes an open and collaborative interaction between government and industry to ensure that attendees walk away empowered with greater knowledge on how to better market to their targeted government audience.

Government Marketing University and GovLoop Strike Partnership to Serve Government Marketplace Professionals

Government Marketing University, a new training and career development platform serving government marketplace professionals, today announced a strategic partnership with GovLoop. This partnership will allow Government Marketing University to extend the reach of its educational course offerings by utilizing GovLoop’s high-impact government learning platform.

Government Marketing University and Federal News Radio Launch “Market Chat!” Radio Show to Serve Government Marketplace Professionals

[vcGovernment Marketing University, a new training and career development platform serving government marketplace professionals, and Federal News Radio today launched a new radio program to serve government marketplace professionals. The show is called Market Chat! Bringing Clarity to The Clutter in Government Marketing and will air quarterly on Federal News Radio 1500 AM and be available online at FederalNewsRadio.com....More >

Government Marketing University Launches 1st Annual Government Marketing Mashup 2016

Government Marketing University, a new training and career development platform serving government marketplace professionals, today announced the successful execution of the 1st Annual Government Marketing Mashup 2016. Mashup 2016 is a government marketing speed dating style networking event where government marketers will have an opportunity to hear about 2016 government marketing campaign offerings from the industry’s best and brightest government marketing vendors – all in one place.