LEADERSHIP

Lou Anne Brossman

Chief Executive Officer and Founder

Lou Anne Brossman is CEO and founder of Government Marketing University. Her passion for “bringing clarity to the clutter in government marketing” drove her to found GMarkU. Lou Anne has over 35 years of public sector government marketing leadership experience gained while working for some of the leading companies in the market (Juniper Networks, immixGroup, EMC).  She is a customer-centric, solution-oriented marketer.  She has in-depth knowledge of product and services branding, communications and strategic planning and is committed to increasing client’s competitiveness, market share and profitability.

She is a sought-out speaker on Government Marketing Best Practices and is well recognized and respected for her ability to drive Thought Leadership campaigns on relevant federal, state and local government policies and mandates. Lou Anne has served on numerous boards including immixGroup and Trezza Media and was a founding member of the Women’s Center Executive Council.   Lou Anne was honored with the Heroines in Technology award presented by Women in Technology and she was the recipient of the ACT IAC Dedication to Making a Difference award. In 2017 Lou Anne was a finalist for “2017 Women Business Owner of the Year” in the National Association of Women Business Owners and was named a “2017 Trending 40 Federal Entrepreneurs and Innovators.

Lou Anne Brossman

Chief Executive Officer and Founder

Lou Anne Brossman is CEO and founder of Government Marketing University. Her passion for “bringing clarity to the clutter in government marketing” drove her to found GMarkU. Lou Anne has over 35 years of public sector government marketing leadership experience gained while working for some of the leading companies in the market (Juniper Networks, immixGroup, EMC).  She is a customer-centric, solution-oriented marketer.  She has in-depth knowledge of product and services branding, communications and strategic planning and is committed to increasing client’s competitiveness, market share and profitability.

She is a sought-out speaker on Government Marketing Best Practices and is well recognized and respected for her ability to drive Thought Leadership campaigns on relevant federal, state and local government policies and mandates. Lou Anne has served on numerous boards including immixGroup and Trezza Media and was a founding member of the Women’s Center Executive Council.   Lou Anne was honored with the Heroines in Technology award presented by Women in Technology and she was the recipient of the ACT IAC Dedication to Making a Difference award. In 2017 Lou Anne was a finalist for “2017 Women Business Owner of the Year” in the National Association of Women Business Owners and was named a “2017 Trending 40 Federal Entrepreneurs and Innovators.

Stephanie Geiger

Chief Operations Officer & Co-founder

Stephanie Geiger has over 12 years of experience in public sector marketing with various leadership roles at Value-Added Resellers, Professional Services firms and an Original Equipment Manufacturer (OEM). Her approach is process and ROI driven while delivering innovative strategies and campaigns to expand client’s public-sector footprint. She is a skilled task master ensuring that all timelines stay on schedule and stakeholders always know where projects stand.

As the Chief Operations Officer for GMarkU she has been an integral part in building a community that supports the growth of public sector marketers. She is responsible for “back of house” operations, program development, event management and supporting strategic alliance partners. Stephanie is passionate about creating programs that support young marketers looking to make their “mark” on the public sector industry.

She has served on the Industry Board for GITEC since 2016 and is a member of the American Marketing Association (AMA). Stephanie is a James Madison University Alumni, die hard CAPS fan and lover of travel and great food.

Stephanie Geiger

Chief Operations Officer & Co-founder

Stephanie Geiger has over 12 years of experience in public sector marketing with various leadership roles at Value-Added Resellers, Professional Services firms and an Original Equipment Manufacturer (OEM). Her approach is process and ROI driven while delivering innovative strategies and campaigns to expand client’s public-sector footprint. She is a skilled task master ensuring that all timelines stay on schedule and stakeholders always know where projects stand.

As the Chief Operations Officer for GMarkU she has been an integral part in building a community that supports the growth of public sector marketers. She is responsible for “back of house” operations, program development, event management and supporting strategic alliance partners. Stephanie is passionate about creating programs that support young marketers looking to make their “mark” on the public sector industry.

She has served on the Industry Board for GITEC since 2016 and is a member of the American Marketing Association (AMA). Stephanie is a James Madison University Alumni, die hard CAPS fan and lover of travel and great food.

Steve Watkins

Chief Content Officer

Steven Watkins is an award-winning journalist, columnist, content marketing professional, editor and authority on federal management, technology and media. He launched Watkins Communications in 2015, providing a variety of tailored communications and consulting services to clients in the federal marketplace and offering expertise in all varieties of content platforms, including live events, webcasts, white papers, video, social media, bylined articles, blogs, and issue briefs. In 2016, Watkins became Chief Content Officer for Government Marketing University, a new community-based, collaborative platform providing training, events, career development and community building for professionals serving the public sector marketplace. Prior to launching Watkins Communications, he served 15 years as the editor of Federal Times, a leading media brand serving the federal management community, Congress and contractors. Under Watkins’ leadership, Federal Times won more than three dozen national and regional peer-reviewed awards for journalism excellence in the categories of investigative reporting, news analysis and government coverage. He is a frequent speaker and moderator at events focused on federal management and technology. As editor, Watkins transformed the Federal Times editorial brand from a legacy subscription-based publication into a modern business-to-business model focused on the federal management community. Watkins repositioned Federal Times to become a robust digital brand with an emphasis on federal modernization and a platform for thought leadership on federal management issues. During Watkins’ tenure, Federal Times consistently ranked No. 1 or No. 2 nationally as the “Top Federal Publication Read” by Market Connections Inc., which began conducting federal market research studies in 2011. Prior to joining Federal Times, Watkins was a foreign business correspondent in Southeast Asia, contributing to a wide variety of U.S. business publications. He also reported for various Washington-based publications covering national security, military operations and programs, and international trade. Watkins also reported for Scripps Howard News Service and is a graduate of Ohio University’s E.W. Scripps School of Journalism.

Steve Watkins

Chief Content Officer

Steven Watkins is an award-winning journalist, columnist, content marketing professional, editor and authority on federal management, technology and media. He launched Watkins Communications in 2015, providing a variety of tailored communications and consulting services to clients in the federal marketplace and offering expertise in all varieties of content platforms, including live events, webcasts, white papers, video, social media, bylined articles, blogs, and issue briefs. In 2016, Watkins became Chief Content Officer for Government Marketing University, a new community-based, collaborative platform providing training, events, career development and community building for professionals serving the public sector marketplace. Prior to launching Watkins Communications, he served 15 years as the editor of Federal Times, a leading media brand serving the federal management community, Congress and contractors. Under Watkins’ leadership, Federal Times won more than three dozen national and regional peer-reviewed awards for journalism excellence in the categories of investigative reporting, news analysis and government coverage. He is a frequent speaker and moderator at events focused on federal management and technology. As editor, Watkins transformed the Federal Times editorial brand from a legacy subscription-based publication into a modern business-to-business model focused on the federal management community. Watkins repositioned Federal Times to become a robust digital brand with an emphasis on federal modernization and a platform for thought leadership on federal management issues. During Watkins’ tenure, Federal Times consistently ranked No. 1 or No. 2 nationally as the “Top Federal Publication Read” by Market Connections Inc., which began conducting federal market research studies in 2011. Prior to joining Federal Times, Watkins was a foreign business correspondent in Southeast Asia, contributing to a wide variety of U.S. business publications. He also reported for various Washington-based publications covering national security, military operations and programs, and international trade. Watkins also reported for Scripps Howard News Service and is a graduate of Ohio University’s E.W. Scripps School of Journalism.