IDEATION: Government Marketing during a Pandemic

Join our Government Marketing Community as we come together every Tuesday, Wednesday and Thursday at 9:00 a.m. ET to talk about our current marketing situation during the COVID-19 Pandemic. We will keep this page updated with topics, guest speakers and resources.

Ways To Join

All attendees are required to REGISTER to attend upcoming IDEATION calls. Please click on the link below and register.  You will receive an email containing a link to join our IDEATION calls. Once you’ve registered and receive your link via email you will not have to do so again as you will use the same link for all future calls. We recommend you register ahead of time (versus at start of 9:00 a.m. call).

Additional Ways to Register:

Important Notice:
You must upgrade to ZOOM 5.0 before May 30, 2020 to ensure you are able to continue attending our daily GMarkU IDEATION calls.
After May 30, 2020, all Zoom users on older versions will receive a forced upgrade when trying to join meetings as GCM Encryption will be fully enabled across the Zoom platform. Click here for more information.

Topics

During our calls we hear from both government marketers and our vendor community. We are coming together in collaboration to share best practices and discuss topics of concern to our community to identify new ways of marketing to the U.S. Public Sector.

Upcoming Calls

Tuesday, June 2, 20202
Building and Managing GovCon Relationships (Mark Amtower, Amtower and Associates)

It’s of vital importance that you build and maintain solid relationships within our government IT community. Mark will share his practical and proven tips for how to building lasting and rewarding professional relationships in our market.

Wednesday, June 3, 2020
Check back with us shortly as we will be announcing our Guest Speaker

Thursday, June 4, 2020
The Power of Agency Based Marketing (ABM) (Lou Anne Brossman, Government Marketing University)

Hear 5 actual case studies focused on Agency Based Marketing to include both DoD and Civilian agencies and reporting on ROI.

We will continue having our daily IDEATION calls daily until we are on the other side of COVID-19. We will post upcoming topics in the coming days so please ensure you stay in touch with GMarkU in one of the following ways (or all of the ways!):

Prior IDEATION Call Resources

**We will add presentations and audio from IDEATION calls daily so check back often!

Thursday, May 28, 2020
SEO Marketing and so Much More! (Ralph Altman, Get Smart Web Marketing)

Make sure all of your hard efforts for new and relevant content is being seen by your government prospects. Learn tips and tricks to raise the level of visibility of your company as well as the pitfalls to avoid.

Wednesday, May 27, 2020
The Resilient Marketer (Adam Vasquez, Made with Merit) Adam is our GAIN 2020 Keynote Speaker!

Marketing has one of the toughest job in any company. No other role is riddled with so many misperceptions and novice opinions. With the highest turnover of any function, the average marketer is the first budget to be cut by finance and the first function to be blamed by the sales team. That’s why we can’t settle for being the average marketer; instead, we need to focus on being the resilient marketer. Based on his personal journey as a Fortune 100 CMO and hundreds of experiences, partnering with some of the world’s best marketers, Adam Vasquez will share the top behaviors and habits of the resilient marketer in good times and bad.

Tuesday, May 26, 2020
Making your SME’s and Experts Visible (Mark Amtower, Amtower and Associates)

Hear from the Godfather of Government Marketing and Content / SME expert on ways you can ensure your SME’s and company Experts are front and center of your government prospects.

Thursday, May 21, 2020
Insight on DoD’s new Cybersecurity Maturity Model Certification (CMMC) (Bob Gourley, Former CTO DIA)

Gain strategic insight from government thought leader on the Department of Defense new Cyber Security Model Certification. CMMC is one of the hottest topics in government contracting circles right now. Hear the rationale behind CMMC, it’s content and the potentially far-reaching implications for companies that do business with the DoD.

Wednesday, May 20, 2020
The World of Tchotchkes

What’s new? What’s cool? What’s NOT? Open discussion around creative thinking for new ideas for giveaways. Don’t miss this fun and interactive session.

Tuesday, May 19, 2020
Content is KING! (Mark Amtower, Amtower and Associates)

Most agree that content is king, but how can you ensure your content gets viewed? Tune in for 15 tips to help improve content visibility.

Monday, May 18, 2020
Authenticity + Transparency in Your Brand & Market Positioning (Ashtan Moore, Model B)

Ogilvy defines product positioning as “what the product does and who it’s for.” Positioning yourself correctly makes it clear to your specific audiences what your value proposition is to them. In this presentation, we’ll walk through the fundamentals of how to do that.

Thursday, May 14, 2020
The role of Government Influencers (Mark Amtower)

What is a government influencer and how can you use them in your government marketing efforts.

Wednesday, May 13, 2020
How DIB associations are supporting its members during COVID-19 (Howard Wahlberg, AFCEA)

AFCEA International is taking extraordinary steps to stay in close touch with its members in global security, cyber, intel, and defense, as well as civilian agencies, to provide information, education, and resources during the pandemic. By creating new virtual events, AFCEA continues its acclaimed networking, exhibit, and sponsorship capabilities through the pandemic and beyond. Central to our efforts is a single landing page dedicated to all of our COVID-19 responses, adaptations, tools, and resources: https://www.afcea.org/site/corona-virus-2019

Tuesday, May 12, 2020
All Virtual in the time of Coronavirus – Giving your meetings, conferences and events a professional look and feel while getting the right message across. (Constance Chatfield-Taylor and Lynn Knieriem, Flying Colors Broadcasts)

Pivoting to all virtual was a natural move during this time of coronavirus, and integrating multiple platforms allows the viewer to experience the same customized graphics, slide and video integration and panel discussions that they would with an in-person experience. We’ll talk about how can you make your events stand apart from the rest of the ‘noise’ of the digital bombardment of today, and how to give your programs that polished ‘broadcast’ look and feel. We’ll share how we use interactivity – Q&A, polling, surveys and other forms of engagement to truly ‘drive the conversation’. And how long is too long to expect an audience to sit in a chair and watch a program? We’ll break it down and talk about rolling out content in a different way.

Monday, May 11, 2020
Aligning Marketing & Sales During COVID-19 (Allan Rubin, ORock Technologies)

Sales and marketing teams struggle with alignment even during the best of times. Today it’s even harder to get on the same page. In this conversation we’ll discuss how marketers can effectively improve communication with our sales counterparts, properly set expectations, and drive sales enablement while helping them identify and pursue new opportunities.

Thursday, May 7, 2020
The Reporters Notebook on Federal Government during COVID-19 (Jeffrey Wolinsky and Jason Miller, Federal News Network)

Jeffrey Wolinsky (Director of Federal For WTOP/FNN) will interview Jason Miller (Executive Editor of Federal News Network) on what changes his news team is seeing in terms of getting high level government interviews, in person vs virtual, what topics interviewees want to talk about and what the audience wants to read, listen or watch the most. Jason is the authority when it comes to reporting on Federal IT and understanding the pulse of the community, submit questions for this conversation as he is also approachable, thoughtful and conversational in the way he provides his insights.

Wednesday, May 6, 2020
A Sea of Sameness — The problem with (and fixes for) – communications during the quarantine (Mike Long, writer)

The cracks in corona communication are by now obvious. What you send out is valuable to you, but is it valuable to your audience – really? Mike Long shares five tips to raise your profile with everyone. Co-author of The Molecule of More, Mike unites varied disciplines to create unique solutions to communications problems: he’s a trained physicist, a playwright, a speechwriter, and a professor who teaches writing at Georgetown University and in seminars around the world.

Tuesday, May 5, 2020
Business Development + Government Marketers = A Great Partnership! (Helene Johnson, Bid2Win Consulting)

There is a positive side for those in the capture and BD field during this time of the pandemic. We have more time to work on positioning and strategy. So many companies that sell to the government have similar offerings. It’s very hard to differentiate one from the other. Unless we can answer the question ‘Why Us and Not Them’, we can’t possibly grow and win. That’s where marketing comes in. We need the creativity (both in words and delivery) that are inherent in government marketers. This is a true partnership. We will talk about this partnership and how we in BD can’t do it without you.

Monday, May 4, 2020
Government Matters TV/Sinclair Broadcasting Group (Scott Fleischer)

OTT (Over The Top) An advanced television video ad delivery platform that enables federal marketers/advertisers in local DMA’s to target viewers through reputable and validated data targeting sets. Over the Top addresses “cord cutters” –those who no longer subscribe to cable but view TV through Hulu, Roku, AppleTV, etc.

Thursday, April 30, 2020
How has COVID-19 Affected Your Federal Customer? Results from ongoing Market Connections’ PulsePolls™ (Aaron Heffron, Market Connections)

Since March, Market Connections has been fielding ongoing surveys of federal decision-makers, asking how COVID-19 has affected them, their agency and their work environment; how it may impact work-related activities and priorities; and how contractors have, and can, continue to support them. Attend this IDEATION session to hear the results from the past month and how it may affect your short- and mid-range planning.

Wednesday, April 29, 2020
Branding, Marketing, and Selling to the Government: How Video Should Be Deployed as a Strategy for Success (Kurt Schneider, Brand Ready Media)

Discussing real world applications to assist government contractors in proper positioning, messaging and proposing. Topics include Capabilities Statements. Recruiting/On-boarding, Fulfillment, and Past – Performance.

Tuesday, April 28, 2020
LinkedIn Isn’t (Only) A Job Board (Erica Pyatt, LinkedIn)

In this fast-format presentation, you’ll learn about how to use LinkedIn to support your marketing and communications goals. We’ll explore platform insights, how targeting works and examples of how government marketers use LinkedIn’s organic and paid tools.

Monday, April 27, 2020
In Search of Certainty in Uncertain Times (John Meyer, Scoop News Group)

Last April 2019, John started at Scoop News Group. Eight days later (May 1,) he was diagnosed with Leukemia. His last year has been filled with uncertainty, anxiety, isolation….sound familiar? John rejoined society in January and then the pandemic hit. John will bring a unique perspective on how to navigate the current waters. He’ll share how he’s applying the things he learned in a professional sense and trends that he’s seeing in his organization and amongst his clients.

Thursday, April 23, 2020
Virtualizing the Government-Focused Event, (Troy Schneider, FCW / Public Sector 360)

In-person gatherings are on hold for at least the next few months, but real engagement is still possible. Hear how one media company has virtualized both small-group discussions and 500-person events in recent weeks – and what they’re learning from government speakers and attendees alike.

Wednesday, April 22, 2020
Auditing and Editing Your Online Presence for the Current Culture (Janet Waring, Model B)

“Read the room” applies more than ever right now but doing that digitally means you have to do it blind. So you have to think like your audience while you’re creating new content, and meanwhile make sure you’re managing and curating your online presence. In this presentation you’ll get a crash course on Google Trends then learn how to create brand-forward content with simple online tools and audit your online presence.

Tuesday, April 21, 2020
Evolving Federal IT News in the Time of Corona (John Curran, MeriTalk)

The pandemic has forced everyone to turn on a dime to meet new priorities, and news gathering and presentation is no exception. Issues like teleworking that were often on the sidelines three months ago are now front and center, and stress points for cloud vs. on-prem architectures are much more than theoretical arguments. Join us for a discussion of changing news priorities, themes from private sector and government sources, and the importance of connecting more deeply on personal and relationship levels in a time of crisis.

Monday, April 20, 2020
Marketing during the new wave(s) of Data Privacy (Doug Mashkuri, GovLoop)

Over the last 2 years, data privacy has been a hot button topic for many of us. With the introduction of GDPR (2018) and CCPA (2020) the rules of marketing and engagement are changing and so is the liability. In this presentation, we will review the latest data privacy updates for GDPR and CCPA, talk about what steps you can take towards compliance and the questions you should be asking about leads you receive as part of your marketing programs.

Thursday, April 16, 2020
Marketing to DoD Decision Makers – Part 2 (Liz, Carmo, Refuel Agency)

Refuel has dug deeper into their DoD buying research to provide us with even more important info every government marketing needs to have for DoD Marketing. Learn the media channels to best influence and ignite action with new insights into media usage habits and ad recall for DOD Decision Makers.

Wednesday, April 15, 2020
From the Flight Line to the Four Star – Marketing Tactics to Reach Leadership (Joy Shanaberger, Boone Group)

Your events and in person connection is gone; you’ve begun to leverage digital; what else can you do to effectively market, engage and position to the defense sector? Once you have someone’s attention, what do you do? Learn how to weaponize your marketing team to drive real connection and results during this IDEATION call.

Tuesday, April 14, 2020
B2G Storytelling and the PESO Model (Chris Parente, StoryTech Consulting)

What is the PESO (Paid, Earned, Shared and Owned) model for communications, and how can you implement for B2G campaigns? Learn about the opportunities and the challenges during this IDEATION call.

Monday, April 13, 2020
ZOOM For Today’s New Normal — Best Practices for Better Meetings (Kris Brinker, Ocean 5 Strategies)

As we all adapt to doing just about everything online while we help flatten the coronavirus curve, the Zoom video meeting and webinar app is becoming a home office must-have. Learn valuable tips and tricks for smoother meetings during this IDEATION session.

Thursday, April 9, 2020
Why do People Click? (Jeffrey Wolinsky, Federal News Network)

What makes people click on websites, ads, emails and gated content? It’s one of the most frequently asked questions in the digital marketing space. Attend this IDEATION call to learn what makes people “click”.

Wednesday, April 8, 2020
The Current Events Climate (Stephanie Gravel, www.GovEvents.com)

Learn how the events world has changed, and how the government is responding. Hear firsthand from the government event thought leaders on the current state of events.

Monday, April 6, 2020
Understanding Marketing Trends and Engagement Patterns During COVID-19 (Frank Salato, Government Executive Media Group)

As the government response to COVID-19 continues to take shape, how is content consumption behavior changing among government workers? Learn the latest trends to help you choose the right content formats and distribution channels for your message.

Thursday, April 2, 2020
Marketing to the DoD during COVID-19 (Refuel Agency)

Learn tricks of the trade from DOD Marketing experts on how to ensure your marketing campaigns are reaching your military audience.

Tuesday, March 31, 2020
Marketing Strategy: Insights & Research You Need to Support a COVID-19 Pivot
(Aaron Heffron, Market Connections)

An ongoing feedback loop between your prospects, your customers and your marketing/sales team is now even more important. Tools exist to gather insights to understand where your customer currently is, be ahead of the curve and prepare for temporary changes that may stick.

Thursday, March 26, 2020
What’s New in Digital Marketing (Ashtan Moore, Model B)

Receive expert tips for bringing “Clarity to the Clutter” in digital marketing as we all rush to pivot to digital marketing campaigns during COVID-19 Pandemic.

Wednesday, March 25, 2020
Pivoting from In Person to Virtual Events (Karen Scott, DataRobot)

Hear firsthand how Karen Scott of DataRobot, successfully flipped their planned AI Experience in-person event last Thursday (Match 19th) into a Virtual Live Cast and a Webinar with 240 happy government attendees.

Monday, March 23, 2020
Staying in front of key audiences in the Coronavirus Environment
(Mark Amtower, Amtower & Associates)

Additional COVID-19 Government Marketing Resources

Lessons Learned – a weekly COVID-19 conversation from Government Marketing University. Relevant marketing insight during COVID-19 from 4 government marketing thought leaders. With over 80 years total in government marketing experience you do not want to miss hearing what they have to say!

Coming to you every Thursday during COVID-19 from Government Marketing University.