A benefit offered to our GMarkU students, our Communities of Interest (COIs) provide learning opportunities and sharing of best practices in specialized areas of government marketing and sales to effect positive change while networking with your peers with similar interests.

Join one or more COI’s today by registering here!

Featured Topics

Focus Group

90-minute marketing discussions surrounding current hot topics

Hosted by GMarkU and facilitated by Market Connections, 8-10 leaders from various companies will be brought together by invitation to 90-minute marketing discussions surrounding current hot topics, including but not limited to: event participation, media planning, strategic planning, supporting BD and sales and others. The discussion will be a chance to share stories and swap ideas. In addition, the proceedings will be summarized into assets for broader distribution through GMarkU, including but not limited to: reports, white papers, podcasts or for distribution and discussion at GMarkU events. Participants have the choice to remain anonymous in all follow up materials and no comments will be attributed to specific individuals or companies, unless expressed permission is given.

[email protected]

Chairs
Aaron Heffron, Market Connections
Lou Anne Brossman, Government Marketing University

Sole Survivor

Are you a government marketer of one looking to meet up with fellow sole survivors?

Stand-alone government marketers on your quest to create government marketing campaigns for your company’s government prospects, customers and partners.  You strive to find, connect and collaborate with other sole survivors to brainstorm solutions to shared challenges while sharing tips and techniques to enhance your government marketing efforts (and career) in a creative, optimistic and positive environment.   Come be a part of the sole survivor community and make new friends!

[email protected]

Chair: Ashley Robinson Benson, Qualtrics

Health IT Marketing

Striving to learn best practices and success stories within the healthcare marketing community?

Discuss new and emerging trends in digital services, artificial intelligence, automation, health data analytics and interoperability, as well as cybersecurity in the Health IT industry. Share lessons learned and best practices and identify mission-critical IT issues that government marketers should develop messaging and strategies around. Discuss unique challenges within the health IT market while discussing hot topics and innovative new ideas of reaching your target customers.  If you are just entering the Health IT market or have been marketing to Health IT agencies for a while, you will walk away with enhanced knowledge on ways to increase your company’s awareness in this ever-expanding arena.

[email protected]

Co-Chair: Tina Hamann, Leidos
Co-Chair: Matt Langan, L&R Communications

Men in Marketing

Community for networking, sharing of ideas and professional development in this rather small world of Men in Marketing

Men in Marketing will provide practical tips for men of all ages who find themselves in the minority of government marketers.  Come together for creativity, optimism, and a willingness to share insights that may help other men in marketing.

m[email protected]

Chair: Tim Simon, Cisco

Young Government Communicators

Start off your career right by making new connections and gaining new skills

Young  government communicators just starting out or a few years into their careers have their entire careers ahead of them. The work done today will lay the groundwork for the trajectory every young communicator’s career will take. As a government communicator, chances are you’re responsible for a laundry list of deliverables from content development and media relations to events and beyond. From navigating the complex world of government to learning basic tactics that move the needle for your customers or prospects, this group will empower members to continuously develop their skills as communicators. Come together with your peers and colleagues to share lessons learned, best practices and learn from experienced leaders in the government communications space. Come be a part of the young government communicators to make new connections and learn the skills needed to take your career to the next level!

[email protected]

Chair: Tommy Morgan, Sage Communications

Marketing Mavens

A peer networking group for senior marketers working in the government IT

Marketing Mavens was originally created to fill a void amongst senior marketeers who didn’t have the brain trust of other senior public sector colleagues to optimize their marketing performance. Six years later Marketing Mavens has proven its ability to adapt to market shifts, improve upon creative strategies and rely on the latest digital tactics to maintain an adaptive approach to reaching government buyers. Marketing Mavens recently merged with Government Marketing University to formalize its ability for members to adopt modern marketing practices, connect with a broader audience, and help members more effectively integrate omnichannel strategies available under the GMarkU platform.” If you are interested in being a part of Marketing Mavens and have over 10 years’ experience in government marketing, please contact us.

[email protected]

Chairs: Karen Scott, SoftwareAG and Karen Borosky, NetApp