Upcoming Events

The power of face-to-face networking is beneficial to government marketers and studies show we are more apt to stay focused on speaker presentations and what we are learning when we’re sharing the same physical space. The value in what you stand to learn at a GMarkU event is unmeasurable so we encourage you to attend and “get your learning groove on”.

Power Hour 2020 Series

20200507
Online Webinar

Mission Impossible: Creating a Cross-Functional Integrated Marketing Plan

Government Marketing University is excited to invite you to attend our inaugural “Power Hour Training” coming to you “virtually” on Thursday, May 7th at 10:30 a.m. ET.

Power Hour Training is laser focused and fits into your busy schedule with bite-size training with minimal disruption to your day.

Attend this Power Hour Training and walk away with:

  • The knowledge needed to create winning integrated marketing campaigns
  • A Worksheet for future integrated marketing planning to ensure you’re using a tested and proven process
  • An “Integrated Government Marketing” Training Certificate for career advancement

Through anecdotal stories you’ll learn how to turn mission impossible into mission success!

Instructors:

  • Lesley Rogers – Award-winning marketing maven, idea & creative vision whisperer, and expert integrated marketing & messaging strategist, Century Link
  • Frank Salatto – Vice President and General Manager, Marketing & Communications, Government Executive Media Group

Thank you to our sponsor!

Government Executive Media Group (GEMG) is dedicated to providing federal, state, and local government leaders with trusted and useful insights and best practices to help them advance their organizations’ missions. Through its market-leading publications Government Executive, Nextgov, Defense One, and Route Fifty, GEMG reaches nearly two million government influencers nationwide each month across digital, print, and event offerings.

The Power of Digital Marketing

May 19, 2020 at 2:00 p.m. ET
Webinar
2:00 p.m. ET

Actionable insights for increasing citizen participation through digital marketing
Empower your citizens to respond and participate in your outreach with the Power of Digital Marketing.
Brought to you by Government Marketing University, along with industry thought leaders, you will walk away with the following digital marketing knowledge and insights to ensure you are reaching and influencing your key audience:

  • Learn best practices on audience and platform segmentation
  • Customize citizen’s digital experience based on their location via geotargeting
  • Amplify modest budgets with paid digital marketing efforts
  • Create a social media sales funnel to improve the outcome of your government initiatives
  • Develop KPIs to measure success that are easy to communicate up the chain

Register Now

The Real Talk for Federal IT Community

May 27, 2020 at 2:00 p.m. ET
Webinar
2:00 p.m. ET

The Real Talk webinar will break down the latest facts or fiction in federal budgets, technology, policies and mandates that the federal IT community needs to know about and understand. Brought to you by Government Marketing University and Washington Technology, along with industry thought leaders, you will walk away from The Real Talk with the following insight:

  • What does the budget landscape look like and how does the $2T Stimulus & Emergency Appropriations Package fit in?
  • What will be the leading technology drivers for 2021 and beyond?
  • What are prioritized policies and mandates and why are they needed in today’s federal IT climate?
  • A former government executives’ insight into how industry can best support the mission of the federal government during current times.

Register Now

GAIN 2020 Conference

November 4, 2020
Fairview Park Marriott​
Falls Church, VA

SAVE THE DATE! Our annual GAIN conference includes interactive panel discussions with recognized experts and key stakeholders in the government marketing community; training workshops; thought leadership; and time for networking and socializing with peers.

www.thegainconference.com

Field Trips

Coming Soon
Defense Logistics Agency

A throwback to your school days. Join us in educational, exploratory, and fun group outings to get you out of the office and into hands on learning experiences.

Past Events

November 2019

IMMIXGROUP GOVERNMENT IT SALES SUMMIT
DATE: NOVEMBER 21, 2019
LOCATION: RESTON, VA 

How’s your digital and social media strategy working for you? Are you getting the results you’re looking for? Attendees heard the latest on social media usage trends among government employees and learn how new tools such as geotargeting are delivering exciting outcomes. View this session to get tactical and practical advice you can use to supercharge your marketing campaigns.

Speakers: Stephanie Geiger, Chief Operations Officer and Co-Founder, Government Marketing University (Moderator); Mark Amtower, Managing Partner, Amtower & Company; Aaron Heffron, President, Market Connections; Doug Mashkuri, Vice President and General Manager, GovLoop.  

May 2019

CONTENT MARKETING REVIEW 2019: FEDERAL & BEYOND
DATE: MAY 9, 2019
LOCATION: VIENNA, VA 

Blogs, white papers, videos, podcasts or reports: government decision-makers turn to thought-leading sources like these to inform their buying decisions, learn about new technologies and learn about vendors. But which tools are most useful and influential, what content do they hope to see and where are they going to find it? Market Connections polled government decision-makers around the country to answer these questions with the 2019 Content Marketing PulsePoll™. Download the study here. 

April 2019

REACHING YOUR TARGET AUDIENCE THROUGH EVENTS: BEST PRACTICES FOR FEDERAL MARKETERS
DATE: APRIL 25, 2019
LOCATION: ONLINE WEBINAR

Events are an essential part of every federal marketer’s strategy and oftentimes also take the largest portion of their budgets. However, even with so many event opportunities, reaching federal audiences in a meaningful way is proving to be more difficult. Where should marketers place their focus and dollars? What factors drive audience attendance? What types of events do feds prefer, and what do they hope to get out them? Join Market Connections and Government Marketing University for this complimentary webinar as we bring together the feedback from federal IT decision makers with insights heard from the marketers who are trying to reach them. 

November 2018

IMMIXGROUP SALES SUMMIT 
DATE: NOVEMBER 15, 2018 
LOCATION: RESTON, VA 

Founder and President, Lou Anne Brossman lead panel discussion on “Balancing Pixels, People and Privacy”. Digital marketing is taking center stage in many current marketing plans, but is it the best strategy for reaching the public-sector market? Is there still a role for face-to-face marketing and, if so, what’s the right balance? Will GDPR rules make their way across the ocean and, if so, how will that affect the way we market? Our panel of experts discussed how to effectively reach government customers and prospects.  

MARKET CONNECTIONS FMMS
DATE: NOVEMBER 8, 2018
LOCATION: MCLEAN, VA 

Government Marketing University was excited to sponsor and help celebrate 10th anniversary of the Federal Media & Marketing Study from Market Connections. For the past 10 years, this comprehensive study has helped federal marketers develop the right strategies to reach mid- to senior-level federal decision makers by providing them key data about their purchasing and media habits. Year over year, nearly 3000 federal respondents at defense and civilian agencies, inside and outside the Beltway, participate in our survey about their use of digital, social, mobile, print and broadcast media, creating a comprehensive database like no other in our industry. Visit the survey dashboard here 

September  2018

MARKET CHAT LIVE BREAKFAST 
DATE: SEPTEMBER 27, 2018
LOCATION: TYSONS CORNER, VA 

Marketing to the government is changing faster than ever.  Of course rapid change can present a number of challenges.  However, if you’re prepared for it, it also offers an opportunity for you to shine.  GMarkU partnered with GovExec to teach ways to perform at the top of your ABM game and deliver higher ROI than with any other marketing approach. 

April  2018

MARKET CHAT LIVE BREAKFAST
DATE: APRIL 24, 2018
LOCATION: TYSONS CORNER, VA 

WIIFM?  Life is short — say something customers care about.  When you communicate with government IT decision makers, they don’t care about you, they care about the missions that impact them.  That’s why you need to get inside the customer’s mind.  If you’re not talking FITARA, MGT, TIC, FedRAMP, CDM, DCOI, OIG then you’re not speaking their language.  Marketing and sales is like dating — three seconds will get you 30 seconds, and 30 seconds will get you three minutes.   

November 2017

IMMIXGROUP SALES SUMMIT
DATE: NOVEMBER 16, 2017
LOCATION: RESTON, VA

Founder and President, Lou Anne Brossman lead panel discussion on “How and When to Target Marketing for Value and Results”. The timing, methods and rules that drive government acquisitions provide opportunities for marketing professionals to help agency users and buyers determine their options. The key is knowing where each opportunity is in the procurement cycle, who the primary influencers are in each phase and what information is most useful to these distinct groups. This session shared insights from former federal IT decision makers on how marketers can better plan and execute their marketing campaigns when budgets are tight and future funding is uncertain. Also hear how federal buyers consume marketing information before, during and after a procurement and how continuing resolutions have become the “new norm” and their impact on the federal IT community. 

BLOOMBERG ABM WEBINAR
DATE: NOVEMBER 15, 2017
LOCATION: ONLINE WEBINAR

BGOV and Government Marketing University teamed up for a joint webinar to review the marketing landscape for 2018 and how you can leverage BGOV’s platform for your agency-based marketing plans. Reduce time spent researching agencies becomes even more important. Bloomberg Government provides marketers with the data and information to understand the market, gather intelligence and present their team with a winning plan. View GMarkU’s presentation here.  

MARKET CONNECTIONS FMMS
DATE: NOVEMBER 2, 2017
LOCATION: MCLEAN, VA 

Government Marketing University was proud to sponsor this annual event.  Market Connections revealed results from the 9th annual Federal Media and Marketing Study (FMMS) followed by a moderated panel of expert federal marketers. During this discussion, panelists noted key data points from this year’s study results they felt were particularly interesting as they plan their 2018 marketing strategies. Download the Federal Media & Marketing Study 2017. Download here. 

July 2017

MARKET CHAT LIVE BREAKFAST
DATE: JULY 19, 2017
LOCATION: TYSONS CORNER, VA

Defense One and GMarkU partnered to deliver a stellar breakfast event that included collaborative discussions about DoD marketing best practices, featured current and former DoD executives and highlighted everything you need to know to be successful in DoD Account Based marketing.   

March  2017

MARKET CHAT LIVE BREAKFAST
DATE: MARCH 23, 2017
LOCATION: TYSONS CORNER, VA

During this breakfast marketers heard from federal Editors on what technology 

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